Logo and Identity Design
Ask: Create a logo and identity for Premier VR, an augmented reality headset company
Process: Working directly with the client, I started with several iterations that helped express the immersive aspect of augmented reality. Because AR is less familiar among Premier’s target audience, I wanted to create a mark that would both convey and simplify the definition of the AR experience.
Final Mark: Several rounds of revisions led to this final mark, a cubic fish tank to represent both the 3D and immersive aspects augmented reality. Overall, the mark made way for a simpler understanding of augmented reality while the vibrant fish broke away from other AR brands.